How to sell Without Showing your Face

I created this video for the “Learn with Shopify” Youtube channel. The goal of this video was to encourage entrepreneurship in those who don’t want to necessarily be an internet personality.

Work done by Sam Cribbie:

  • Editing

  • Storyboarding

  • Design

  • Motion

  • Audio

Work done by other contributors:

  • Script writing

  • Video production

  • Hosting

Balancing Priorities

Engagment

Learn with Shopify competes with many other content creators on Youtube, so the LWS video must be engaging enough to keep viewers watching.

Brand Identity

For a Shopify run Youtube channel, communicating trustworthiness through brand consistency is essential.

Learn with Shopify has established brand guidelines, as well as some premade drag and drop video assets. However when bespoke graphics are required, I make new graphics that comply with that established brand.

Example of a premade asset

Example of a bespoke asset

Education

Learn with Shopify’s Primary goal is to educate viewers on entrapenural topics.

One of my post-production responsibilities is creating helpful screen recordings that assist in understanding. Clear easy to follow screen recordings are essential for education.

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