What is Shopify?
The goal with this video was to create an engaging piece of content that sells the viewer on Shopify’s value. This was at a time where our team had very few resources to shoot in person, so I pitched a fully animated video as a solution.
Work done by Sam Cribbie:
Editing
Storyboarding
Design
Motion
Audio
Work done by other contributors:
Script writing
Voice over
The Process for “What is Shopify?”
This is a great step to include when possible. A review of the script from a graphic perspective allows for subtle changes that make the video sing.
Script Review
This is the best time to collaborate with team members, and ensure alignment with video stakeholders. Providing detailed storyboards prevents any miscommunications or wasted effort down the road.
2. Storyboarding
3. Design
Once the storyboards are approved, an even more polished version for the designs are created in Figma
4. Motion
Designs are moved from Figma into After Effects and animated.
Voice over is cleaned up, and music and sound effects are added.